The following post is taken from the blog of Mike Figliuolo
, Founder and Managing Director at thoughtLEADERS, LLC
. Mike brings a diverse background and vast experience to the field of leadership and entrepreneurship.
Three Keys to Getting CASH for Your Project or Business
Money is tight these days. Whether you’re an entrepreneur seeking capital to grow your business or you work at a major corporation and you’re looking for capital to fund your project, you have a big challenge in front of you: how do you get someone to give you their money?
Yes, it’s their money. For entrepreneurs, you’re trying to pry it away from banks, angel investors, and venture capitalists. For corporate types, you’re asking for it from shareholders, senior executives, and profit-generating business units (for the purposes of this post, I’ll refer to all of these groups as “investors” for the balance of the article).
But gone are the days of easy money based on loosey goosey “business plans.” In this environment it’s much harder to get that check written.
So how can you pry open the pocketbook, get the capital you need, and grow your business or fund your project? You have to be sure to tell the people with the cash three key things before they’ll even consider giving you a dime.
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