Ohio SBDC - Free Expert Business Advice

Share Your Prospects Have Split Personalities – Your Website Should Too

By Tom Augustine

Minds On builds a lot of websites and I look at countless more every day. Far too many of them are exactly the same. They put their product right in your face and shout about how wonderful it is and why you need every single feature they provide. It’s jarring. I’ve also talked to a lot of business owners who are frustrated with how poorly their website is at creating new sales. They just can’t understand it. It’s an especially big problem for B2B sales. “Why isn’t my website bringing in new prospects while my competitors look like they’re raking them in?”

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Tom Augustine is President and Co-Founder of Minds On, a digital B2B marketing agency. By blending marketing and business expertise with a passion for technology, we’re able to offer companies a unique competitive advantage when it comes to their marketing and online strategies. We call it Smart Creativity.

You can follow Minds On on Twitter and Facebook where we post some of the great ideas we read or hear about.

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