Yesterday I was moderating a panel for the Ohio SBDC on building sales as a small business owner. It was a great discussion with Mark Gilicinski founder of Mobile Expeditions, Chaz Freutel of Get-U-Connected and Jack Windsor of the Windsor Group. One of the areas we covered was how to prospect and specifically how to get a meeting. In my experience small business owners typically don't see themselves as sales people and they let this hold them back. There is no one better positioned to sell the product than the founder/owner. They know more about the product than anyone else. However it can be kind of intimidating trying to get appointments to discuss your product but it doesn't have to be if you set the stage in advance.