Hate Sales...Why?

Most people get into business because they have a passion for what it is they are doing. They have a passion about their product or service that drives them to share this with the world. However, many of these same people do not share the same passion around business activities especially sales (and of course accounting but everybody hates accounting). Why is that? I would suspect that is because people think they need to emulate the negative stereotype of the slick talking, product pushing sales person. They are not comfortable with all the "Mr prospect, what do I have to do to get you to buy today" closing techniques. If you are like me you vision of hell is spending eternity negotiating to buy a car.