Do you have a blog for your small business? You should consider it. Blogging enables you to build credibility, expertise and thought leadership in and around your business. It is also a great way to showcase information about your product or service in a way that provides you flexibility to add information on-line without having to make changes to your primary website. Given all of these advantages the biggest challenges in blogging typically revolve around generating ideas to write about and the time to create posts. Yesterday I attended a session put on by the Social Media Club of Columbus on the business of blogging. The session featured Matt Russo, ChatterJet.com, Lori Crock, Written Impact, BlogCoaches and Sharon Santino, Leaderpromos. The speakers shared their thoughts on how to best implement blogging into a business's marketing mix.
Click Here to go to Ideas2Deals for some takeaways I wanted to share that may increase your interest in blogging for your business.