Ohio SBDC - Free Expert Business Advice

17 words and phrases to avoid in your business plan

We all have words that make us cringe. That’s especially true in the investment community.

Generally, I can tell a few lines into a business plan if a company just doesn’t “get it”. Sometimes, it’s blatant – like the lack of a clear mission statement. Other times, it’s something more gut-based, like the use of quotation marks as I did at the top of the paragraph (it’s too cute for a serious business proposal).


There are some words and phrases that are real showstoppers, though – and if you’re using them, you’ll need to rethink your pitch before approaching a possible source of financing. They not only fail to sell your story. They often end up having the exact opposite effect.


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