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Michael Bowers's Blog (109)

Does Your Website Stink?





As the recession progresses and financing remains difficult to come by more and more small businesses are asking me about ways to increase revenue by getting more customers (nice strategy). To do this they are looking at combinations of marketing, sales and an enhanced web presence. To begin to address this demand among my clients I contacted Oxiem Marketing Technology and asked them to…

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Added by Michael Bowers on November 22, 2010 at 8:30am — No Comments

How Facebook plans to reinvent email and online messaging

Facebook announced a new version of Facebook Messages today that could
put the social networking site at the center of your online
communication. Click here to read how it will work.

Added by Michael Bowers on November 15, 2010 at 4:36pm — No Comments

5 things that can screw up your exit strategy

When you are starting up your own company, you’re generally not thinking about acquisition. Any stock you give for services (or sweat equity) is likely done out of necessity and expediency.



For the successful and the lucky, those distant dreams of acquisition

can become reality. But there are a number of hurdles you can

inadvertently set up for yourself in the early days of your company that

can make that more difficult.… Continue

Added by Michael Bowers on November 15, 2010 at 10:34am — No Comments

Are You Going To Get Big? Act Like It

There is a difference between a traditional growth business and a high

growth business. There is nothing wrong with either one but you can't

be both at the same time. It is not uncommon for a traditional business

to inquire about seeking investors which their growth path can't

support but more and more I am hearing from early-stage entrepreneurs

that have an opportunity to really grow that are acting like a the

corner store. They are asking for dollars to pay for… Continue

Added by Michael Bowers on November 15, 2010 at 10:33am — No Comments

Speaking from a script doesn't have to sound scripted

I generally don't recommend using a script or memorizing a presentation,

but there are times when you don't have a choice, like when you're

handed a script to read that was written by someone else. Or you may

choose to use a script when your audience can't see you; for example,

when you're giving a webinar.



So for those of you who occasionally use a script, click…

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Added by Michael Bowers on November 15, 2010 at 10:31am — No Comments

The Magic In Social Media for Small Businesses

Quick video from the Association or Small Business Development Center Annual Conference on what it takes for small businesses to be successful with social…

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Added by Michael Bowers on September 24, 2010 at 10:35am — 1 Comment

How to secure the next round of funding

Approaching the venture capital community with the hopes of getting funding can be daunting. However, understanding where you are in the cycle can help prepare you for what to say – and more importantly, what

VC’s want to hear to feel confident in their investment.



Click Here for a few take-aways that entrepreneurs should focus on when engaging with VCs throughout the early…

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Added by Michael Bowers on September 14, 2010 at 10:09am — No Comments

Bob Burg's Endless Referrals Live Program

Whether you’ve been in business 5 days or 5 years, this program is for you. By the time you leave this event you will have a complete action plan ready for immediate application and success!



Spend the morning of October 1 with Bob Burg and you’ll learn how to quickly and easily build a prospecting and referral “Machine” to continuously create more sales than you ever dreamed possible! If you’ve ever asked

yourself the question, “Who do I talk to next, now that my…

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Added by Michael Bowers on September 14, 2010 at 10:05am — No Comments

How to Find Your First Customer

Starting your own business can be as exciting as it is nerve-wracking.

Your road to future success starts with your first customer. Landing

your first customer will require a mix of old school face-to-face

networking and plenty of time behind the computer building your brand

online. If you're ready to make the leap to entrepreneurship check out this guide

on finding your first customer that will prepare you for that first sale and

future sales.…



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Added by Michael Bowers on September 8, 2010 at 8:07am — No Comments

Three Best Ways to Convert Online Prospect Into Clients

You've got a killer website that potential clients are visiting. But how do you turn those visitors into paying customers?

Whether you offer a product or service, online customers can be fickle.

According to Forrester Research of Cambridge, Mass., 88% of online

shoppers that begin a transaction don't complete it, a term known as

"shopping cart abandonment."

And consider this: Researchers say consumers searching for goods or services online will visit an…

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Added by Michael Bowers on September 8, 2010 at 8:00am — No Comments

How do you Network Comfortably?

The following post is taken from the blog of Written Impact and written by Gina Bericchia.



This week Lori Crock and I attended several networking events around Columbus, both together and separately. Some were labeled “networking”

and other events we attended had networking built-in and natural.

Because we both love to learn, we usually… Continue

Added by Michael Bowers on September 3, 2010 at 8:00am — No Comments

Should You Be An Entrepreneur? Take This Test

Some of your friends are doing it. People who do it are in the front pages and web almost every day. Even President Obama is talking about it. So should you do it? Should you join the millions of people every year who take the plunge and start their first ventures? I've learned in my own years as an entrepreneur -- and now an entrepreneurship… Continue

Added by Michael Bowers on July 21, 2010 at 12:24pm — No Comments

Hate Sales...Why?



Most people get into business because they have a passion for what it is they are doing. They have a passion about their product or service that drives them to share this with the world. However, many of these same people do not share the same passion around business activities especially sales (and of course accounting but everybody hates accounting). Why is that? I would suspect that is because people think they need to emulate the negative… Continue

Added by Michael Bowers on July 16, 2010 at 9:00am — No Comments

Unless You Are An NBA Star Protect Your Personal Brand

Although I'm not a huge NBA fan, like many other Ohioans, I found myself

following the Lebron James "Decision" (it was either that or watch the

World Cup, child please). Throughout the process I was fascinated with

the deterioration of the "personal brand" that he had spend the past 10

or so years building. By the time he finally announced I found myself

thinking...what an A-hole. Was this bad advice or bad branding? As

time pasted I started thinking that this… Continue

Added by Michael Bowers on July 14, 2010 at 6:16pm — No Comments

15 Warning Signs That Your Business Sucks

by Neil Patel on June 23, 2010

warning sign

Let’s face it, you’ve wondered if your business is going to succeed or not. You keep on pouring your heart and soul into your business but for some reason you aren’t making a ton of money.

Well the sad part is,…

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Added by Michael Bowers on July 8, 2010 at 8:52am — No Comments

Andrew Moon on the Ohio Growth Summit

Are you coming to the Ohio Growth Summit? If you are on the fence check out Andrew Moon of Network Logix as

he discussed why he is coming.



The Ohio Growth Summit is June 9…click here to register.…







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Added by Michael Bowers on June 2, 2010 at 8:00am — No Comments

Sales Bootcamp: Sell Naked...Successfully!

We at the Ohio SBDC are proud to be partnering with Tiffany Timmons to present "Sell Naked...Successfully!" on April 28. I have seen so many small business owners struggle with sales to the point where it wrecked their business. It doesn't need to be that way. You can be the top sales person in your business...who else has more passion that you about your business? All you need are some skills to transfer your… Continue

Added by Michael Bowers on April 16, 2010 at 4:00pm — No Comments

The Greater Logan County Area Chamber Board Names New Chief Executive Officer

LOGAN COUNTY, OHIO – The Greater Logan County Area Chamber of Commerce Board of Trustees announced Wednesday the appointment of the Chamber’s new President and Chief Executive Officer.





The Chamber Board is pleased to announce the appointment of Fred D.… Continue

Added by Michael Bowers on April 7, 2010 at 2:30pm — No Comments

Rob Coats & Connectionships on SocialMediaTV

Check out friend of the Ohio SBDC, Rob Coats of Connectionaire.com discussing the "How To" of networking. Really good stuff!… Continue

Added by Michael Bowers on March 29, 2010 at 5:30pm — No Comments

Embrace feedback, but don't let it own you

Gina Bianchini recently stepped down as CEO of Ning. Right before she left her post, however, she sat down with Bambi Francisco Roizen to share her experience as a first-time entrepreneur. Gina founded Ning, along with Marc Andreessen, and then ran it as CEO for the past several years. …







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Added by Michael Bowers on March 29, 2010 at 9:00am — No Comments

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