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Michael Bowers's Blog – August 2008 Archive (3)

Can I At Least Get A Feasibility Plan?

As an SBDC business consultant I meet with people all the time that have ideas for building a grand and glorious business. They are excited, energized and of course they need money. Now I know people don't like to write business plans but at least before you ask for money can you develop some sort of feasibility plan? It is important that you have an idea of whether the business will work for YOU not just work...there is a difference. A business idea may have legs but until you have determined… Continue

Added by Michael Bowers on August 21, 2008 at 9:28am — No Comments

Building a viral marketing program from within...

I just found this video on the Sync website. This is Stacey Elicker of Sync discussing how to start a viral campaign from the inside at a recent TechColumbus session. Stacy discusses a campaign she worked on to develop an on-line community by developing a viral outreach strategy reaching internal stakeholders first, then letting it grow. For a small business Web 2.0 or social networking can be a great way to build evangelists for your product (see the previous post) and get your word out. As a… Continue

Added by Michael Bowers on August 4, 2008 at 8:00am — No Comments

Rules for Revolutionaries

I was first introduced to Guy Kawasaki in 2001 when I attended one of the Garage.com Entrepreneur Bootcamps in New York City. This was during the final days of the internet bubble (actually it had already burst) so there was a lot of talk about holding on and surviving but Guy was still talking about building revolutionary products and companies. While I've read it several times I decided to get Rules for Revolutionaries out today and look it over for inspiration. As usual it did not… Continue

Added by Michael Bowers on August 1, 2008 at 3:18pm — No Comments

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