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Tonya Wilson, SBDC's Blog – January 2011 Archive (1)

Focus on Your Customer’s Experience Not Your Product…

Last month I was asked to sit down with another Advisor’s client to review their holiday marketing collateral and make suggestions to improve the design. On first glance there were several key changes that could be made to improve the design as well as the probability of getting the desired result of more holiday business. But predominately the element needing change that stuck out most was the one that was missing… the…

Added by Tonya Wilson, SBDC on January 13, 2011 at 11:32am — No Comments

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