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Television

-Watch with the sound turned off. Who is the target and what is the ad trying to get the audience to do?



-Branded entertainment within a TV program or program sponsorship is proven more effective than spot ads.



-Interactive advertising is here to stay — "go to the web and..."



Radio-If you don't have the attention of the listener within the first five seconds, you've failed.



-Radio holds more than 92 percent of its… Continue

By Russ Altman



Assistant Director, Texas Tech University Small Business Development Center



Scattered randomly throughout all corners and societies of the world there are a relative handful of people with the talent and propensity for making numerous friends and acquaintances, and they are known as connectors.



Social connectors are extremely important to the social networks that permeate societies, and are a key component of every social network no matter how… Continue

Often the local media (newspapers, radio, magazines) will do feature stories on local businesses. The question I am often asked is, "How do I get them to feature my business?"



So, I ask the question, "What is unique about your business?" What is the "Aha!"?



If the response is, "Well, nothing," therein lies a good reason for the media NOT featuring your business.



Can you answer this question: What is the unique, special, competitive advantage of your business? If… Continue

The Silver Anniversary of the New England Products Trade Show opens today in Portland, Maine.



The show was originally put on as the Maine Products Trade Show in 1985 and was conceived and launched by the Maine SBDCs. As the years passed the trade show grew adding vendors from Vermont and New Hampshire and became the New England Products Trade Show. In 2002, They handed ownership of the event over to Giraffe… Continue

We have heard that Small Business get a tax break as part of the stimulus bill but what are they? Here we list the changes.



Qualified property expense ceiling raised



The Section 179 tax break that allows companies to expense qualified assets in the first year of service has been increased from $133,000 to $250,000 in the first year that qualifying assets are placed in service.



Bonus depreciation extended



Originally instituted in 2008,… Continue