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Michele Cuthbert
  • Female
  • Columbus, Ohio
  • United States
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What do you currently do, what are your business aspirations and what do you hope to benefit from by joining this community?
I own Baker Creative.Check out our website at www.baker-creative.com.

Michele Cuthbert's Blog

How far will product placement go?

Growing up I have always been particularly cognizant of brands. My father works for a major beverage company. As a kid, if were allowed to drink soda, we were not allowed to drink that of Brand X, since Dad’s company was paying the mortgage, putting food on the table and paying for my dance lessons.

Naturally, I’ve noticed when product placement advertising was used in my favorite television shows or movies and the increase this practice’s usage over the years, as we all have. Sometimes it… Continue

Posted on April 9, 2010 at 1:00pm

A fine line for Facebook content?

A 12 year old, British boy recently had racked up around $1,400 tab playing Farmville on Facebook. This game is played by 75,000 players monthly. She is asking them to take part of the responsibility for a child with a past history of addictive behavior. "When I asked him why he did it he said that they had brought out 'good stuff that I wanted,' " the mother, who asked not to be named, told the newspaper. This child had a history of racking up a big cell phone bill that he could not pay.… Continue

Posted on April 8, 2010 at 5:21pm

Top 5 tips to hit you 2010 goals

As the year comes to a close we all are looking forward to some new beginnings. Let's face it most of us would love to shed a few pounds etc... We all have some form of our own "kryptonite". Mine is...

More at: http://wp.me/pB1bY-1W

Posted on December 31, 2009 at 11:46am

Does Twittering in court jeopardizes a fair trail?

Trial judges are now required to order jurors not to use phones or other electronic devices while in trial or in deliberations. Would it be right to tweet about the latest...
More at:http://wp.me/pB1bY-1S

Posted on December 29, 2009 at 4:10pm

Overwhelmed by social media planning?

In this uncertain fluctuating marketplace I often hear ceos, business owners and middle managers have a common thread in their perception of social media. Fear of the unknown, fear that if i speak on this platform on Facebook, Twitter etc... It will put a bulls eye on my back for negative feedback or what if I put the wrong thing out there are typical objections I hear. I get it. Business is scary. The entrepreneur, boss or manager in you doesn't want to fail. I don't know any type of business… Continue

Posted on November 4, 2009 at 2:29pm

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At 4:04pm on June 24, 2011, Jen M. Middleton said…
Hi Michele! I just joined WISE women today and you looked like a very interesting & knowledgeable person to get to know :)
At 11:16am on October 13, 2009, gary a shipman said…
Michele, In regard to your discussion "Frustrated by not landing an interview"? I agree with adding a cover letter to in the e-mail. When a person has their first face to face interview, one usually dresses for the occasion to make a good first impression. Business attire is very appropriate. One could say the modern day equivalent communicating by e-mail might be termed "e-dress". A suit and power tie say a lot, so tuck in your shirt with spell check and match your shirt and jacket with good grammar!
At 10:27am on September 29, 2008, Dan Harris said…

Great question! You may not like my answer.
Reputation whether online or off takes time. I would also say that there is incredible power in offline reputation building when it transends to an online form.

What I mean by this is....

If you've built a solid reputation offline with customers, prospects, and partners take what you've earned and translate it into lessons learned for others, engage your already existing offline contacts and encourage them to join you online.

Tactically the easiest way to engage this group is through sites like this one. Invite them, encourage them, engage them, ask them, listen, to, read, and reply. I would also say that Linkedin another social media tool has a feature where your contacts can recommend you, your services and your company. You ask them for a recommendation, they complete it, you approve it, and in time recommendations will blanket your profile.

No Shortcuts! It's An Investment In Time and Talent.

Online is really no different than offline when it comes to building a reputation. If you provide value, do what you say you're going to do, and strive to be your best it will happen over time. Sad to say, there are no short cuts.

Try This Formula - Let Me Know How It Works.

Here's a formula for long-term success in building a reputaiton online. Start today. Pick a post online and comment, Tomorrow, write a blog post yourself. The next day comment on someone elses blog, The next day, pass along a cool site related to your speciality, or, research information your readers would benefit from, On the next day ask for help to find a question you want to know the answer to. and then repeat, over, and over until you've built a reputation for delivering online value.

I hope you find this post of value! ;-)

Dan Harris

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