Michele Cuthbert's Page

Michele,

Great question! You may not like my answer.
Reputation whether online or off takes time. I would also say that there is incredible power in offline reputation building when it transends to an online form.

What I mean by this is....

If you've built a solid reputation offline with customers, prospects, and partners take what you've earned and translate it into lessons learned for others, engage your already existing offline contacts and encourage them to join you online.

How?
Tactically the easiest way to engage this group is through sites like this one. Invite them, encourage them, engage them, ask them, listen, to, read, and reply. I would also say that Linkedin another social media tool has a feature where your contacts can recommend you, your services and your company. You ask them for a recommendation, they complete it, you approve it, and in time recommendations will blanket your profile.

No Shortcuts! It's An Investment In Time and Talent.

Online is really no different than offline when it comes to building a reputation. If you provide value, do what you say you're going to do, and strive to be your best it will happen over time. Sad to say, there are no short cuts.

Try This Formula - Let Me Know How It Works.

Here's a formula for long-term success in building a reputaiton online. Start today. Pick a post online and comment, Tomorrow, write a blog post yourself. The next day comment on someone elses blog, The next day, pass along a cool site related to your speciality, or, research information your readers would benefit from, On the next day ask for help to find a question you want to know the answer to. and then repeat, over, and over until you've built a reputation for delivering online value.


I hope you find this post of value! ;-)

Dan Harris
www.danonit.com